What is it?

App home is an extensible, full-page centralized experience for HubSpot apps. It allows app partners and developers to build full-page applications powered by UI extensions accessible directly from the HubSpot global marketplace navigation. With an app home, you can deliver a unified front door for your app, render context-aware content based on users, and surface custom content and actions beyond record pages – all within HubSpot.

Why does it matter?

Until now, HubSpot apps have been limited to isolated features and single record UI constraints, forcing partners and developers to build fragmented solutions, or redirect users to external platforms. App home addresses this by providing a centralized, flexible surface for app innovation. This unlocks the ability to build comprehensive, intelligent solutions that work across the entire HubSpot Customer Platform, improve user engagement, and create seamless experiences without context switching.

How does it work?

App partners and developers can create an app home by leveraging HubSpot’s UI extensibility framework and CLI tools. Each app home consists of an opinionated page structure with a header (including title, app attribution, support, and customizable actions) and a body for custom content and tabs. Developers can use familiar components and development workflows to build and deploy an app home, discoverable from the HubSpot Marketplace navigation.

Who gets it?

All hubs and tiers. Read more in our docs.