What is it?

Lists have been renamed to Segments. Active and static lists are now active and static segments. As we have added more segmentation features, including the ability to segment anonymous website visitors, we want to better reflect the dynamic, AI-powered, and omnichannel capabilities of the new and improved Segments.

Why does it matter?

This change isn’t just about a name; it’s about redefining how you think about audiences inside HubSpot.

• Segments are real-time, data-driven engagement cohorts that create consistency across marketing, sales, customer success, and operations to help you discover, build, and activate across any channel in HubSpot. Segments adapt instantly, support personalization at scale, and work seamlessly across channels.
• Lists are from an older era of marketing: often static, rigid, and disconnected from real-time customer behavior.

How does it work?

As of today, the Lists application will be officially rebranded as Segments. You’ll start to see the term “Segments (Lists)” as an interim label in the navigation, and segments will officially replace lists across HubSpot by the end of the year.

Who gets it?

All hubs and tiers