Association Limit Increase Last updated: July 21, 2025 AboutDetails What is it? Association limits for paid accounts have increased from 50,000 to 100,000 records per association type. You can now associate up to 100,000 contacts to a single company or 100,000

What is it? You can now set and update Deal Collaborators directly through Workflows and the CRM API. This lets teams automate collaborator assignments based on deal criteria like region, stage, or owner — no manual updates or workarounds required.

What is it? You now have access to a new validation tool in the Tracking Code settings page that allows you to test if your HubSpot tracking code is correctly embedded on your website. Simply enter your URL, click test, and get

What is it? Admins can now configure the term they'd like to use in lieu of the HubSpot default for a particular object. For example, you might label deals as "opportunities." Once configured, "opportunities" will then be reflected across most

What is it? When forms are pre-populated with known visitor data, it can lead to confusion or incorrect submissions, especially on shared devices or when users switch accounts. This feature helps ensure that the right person is submitting the form

What is it? You can now view a new report within the Email Health dashboard to surface the healthiest and unhealthiest performing recipient lists based on key engagement and delivery metrics. Why does it matter? Email lists with poor performance

What is it? A new centralized data model configuration space. Within this space, admins can see their objects, create new ones and make association and property decisions in context. Why does it matter? Configuring your data model in HubSpot can

What is it? The View All Properties page now opens as a side panel that slides in from the right-hand side, allowing you to access property information without navigating away from your current page.   Why does it matter? This update eliminates

What is it? You can now trigger an unsubscribe survey on the preference page to collect feedback about why a contact is unsubscribing from all emails and view this feedback for more insights about your marketing email strategy. Turn every

What is it? You can now change certain custom property field types even when they're in use on reports, views, or record pages. Specifically, you can: Switch between single-line text and multi-line text Switch between text (single or multi-line) and

What is it? Easily activate contact segments across ad networks like LinkedIn, Google, and Facebook right from your segment, unlocking segment creation and activation in one, unified experience.   Why does it matter? Segments are used throughout HubSpot to help

What is it? Timeline events—now App events—allow you to send rich activity data from your tech stack into HubSpot. Previously, these events only appeared on timelines, workflows, and lists, but couldn't be used for reporting or analysis across your tech